# Column
**Source:** https://verbarank.com/en/column
**Language:** English

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July 24, 2026

Will structured data enhance visibility in AI search? Practical approaches to avoid confusing SEO and AI search 

On-page SEO is still necessary. However, the view that 'Google doesn't value on-page optimization as much anymore because rich results don't appear as often' is slightly off the mark. What is often confused with this is structured data, rich snippets […]
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